The 2023 GGAI Intelligent Vehicle Software and Cybersecurity Forum & the 15th Cockpit and Vehicle Connectivity Developer Conference was successfully held in Shanghai on August 30th and 31st, 2023. The "2023 Annual GGAI Intelligent Vehicle Industry Awards" was held concurrently at the conference. Axera won the "Annual Innovative Benchmark Award for CMS (Electronic Exterior Rearview Mirror System) Chip Solution", and also acted as an award presenter to present awards on site to the winning enterprises of the "Annual CMS (Electronic Rearview Mirror) System Supplier". Huang Huiwei, Marketing Director of Axera, attended the conference and delivered an on-site speech themed Axera AI-ISP Empowers the Development of CMS.

With the development of automotive automation and intelligence, CMS electronic rearview mirrors can deliver a more comfortable and intuitive driving experience, and have become a new competitive arena for automotive electronics players. According to the forecast of GGAI Intelligent Vehicle Research Institute, by 2025, the scale of front-loaded electronic exterior rearview mirrors for passenger cars in the Chinese market alone is expected to exceed one million units per year (including optional installation). Especially since the new national standard for electronic exterior rearview mirrors GB15084-2022 officially came into effect on July 1st, it has boosted the accelerated market implementation of CMS. In fact, the CMS electronic rearview mirror industry is still in the initial stage of development, with high automotive certification requirements and great development difficulties, and the hardware and software technologies of its system are constantly being upgraded and updated.

Huang Huiwei, Marketing Director of Axera, stated in the speech that driven by the cultivation of user habits, cost reduction, energy-saving policies and other factors, the installation rate of CMS will be gradually improved in the future. From the perspective of the industry status quo, the challenges of CMS mainly come from safety and reliability, user experience, supply chain cooperation and other aspects. For example, in terms of safety and reliability, how to ensure the safety and reliability of chips and systems; in terms of user experience, how to guarantee the user experience effects closely related to startup time, image delay, image quality perception, field of view adjustment and so on; in terms of supply chain, how to ensure long-term and stable supply capacity, which is particularly important for SoC chips in the CMS market.

Huang Huiwei, Marketing Director of Axera, Delivers a Themed Speech

Axera positions its automotive chip business as Tier2 and can provide a full range of solutions for CMS. Based on Axera's M55H chip, it can provide a CMS solution that meets the system functional safety requirements and supports various functions such as field of view adjustment and image overlay of the CMS system; the built-in AI-ISP module, relying on the leading AI-ISP chip architecture, the third-generation AI algorithm and mature Tuning tools, while providing a high image quality experience, the system's GTG latency is less than 60ms; and the built-in NPU module provides abundant computing power for the intellectualization of CMS.

At present, Axera Smart Vision AI-ISP can realize a variety of functions such as AI Starlight Full Color, AI HDR Imaging, AI Multi-spectral Fusion, AI Anti-shake, and AI Scene Enhancement including defogging and purple fringing removal. It comprehensively improves image quality in various driving scenarios such as dark roads, tunnel exits and bumpy sections, achieves better visual effects, and empowers the technological innovation and market development of CMS.

With the centralized evolution of the electrical and electronic architecture, the demands at different levels of intelligent vehicles are changing, and brand-new market opportunities have emerged. Empowered by Axera's two core technologies — Axera Smart Compute mixed-precision NPU and Axera Smart Vision AI-ISP, Axera's automotive chips can support customers to build vehicle models with high-quality driving and riding experience, and provide long-term value for the automotive industry. This award is also an affirmation from authoritative industry institutions of Axera's continuous deep cultivation and expansion in the field of intelligent vehicles. In the future, Axera will continue to work hand in hand with relevant partners in the entire industrial chain to build an open and inclusive cooperation ecosystem, boosting the efficient and high-quality development of the intelligent driving industry.