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Axera Intelligence Shines at 2025 Shanghai Auto Show | Unveils Global Strategy and M57 Chip, Ushers in a New Era with Partners.

Release time:2025-04-24

【Extraordinary Chips, Global Intelligence Unleashed】

Axera Looks Forward to Walking Hand in Hand with Global Partners

to Co-Shape the Future of Intelligent Vehicles!

 

From April 23 to May 2, 2025, Axera Semiconductor Co., Ltd. (Axera), a leading enterprise in AI perception and edge computing chips, showcased at Booth 5B21, Hall 5.2H (Vehicle Hall) of the 2025 Shanghai International Auto Show. With the theme of "Extraordinary Chips, Global Intelligence Unleashed", Axera grandly released its global strategy and the all-new generation of automotive chip product line — the M57 series, and reached in-depth cooperation with industry partners to jointly drive the intelligent automotive industry to new heights.

Dr. Qiu Xiaoxin, Founder and Chairperson of Axera attended the launch event and delivered a keynote speech. She stated: "As a new face at the Auto Show, Axera is already a leader in the AI chip field. After years of in-depth cultivation, Axera has built a unique technological moat in related fields, with a product portfolio covering advanced driver assistance systems (ADAS), terminal computing, edge computing and other sectors, and has achieved large-scale mass production and a leading market position in multiple niche markets. Axera's original aspiration is to focus and dedicate ourselves to making the best chips. In the future, Axera will be committed to building AI computing power infrastructure for the upcoming AI era."

 

Global Debut of M57 Series Chips:

All-Dimensional Safety, Igniting Global Intelligence!

 

At this year's Auto Show, Axera officially launched the new generation of automotive chip products for the global market — the M57 series, empowering ADAS application scenarios with the concept of "All-Dimensional Safety".

Axera's M57 series chips have achieved a comprehensive performance upgrade based on the previous generation products: the computing power of the self-developed AxeraNeurons NPU is increased to 10TOPS, natively supporting mixed precision and BEV algorithms; the self-developed AxeraVision AI-ISP, which enhances ADAS performance, is optimized for automotive scenarios, providing high-definition image quality under various extreme light conditions, and its low-latency feature delivers reliable input for the subsequent planning and control system. In addition, the M57 integrates an MCU and a built-in safety island, enabling ASIL-B and ASIL-D level functional safety at the chip level to meet the stringent requirements of relevant domestic and international regulations. In terms of power consumption design, the M57 also delivers outstanding performance — at a junction temperature of 125°C, its power consumption is no more than 3.5W, catering to the needs of both electric and fuel vehicles, and truly driving the vision of "Intelligent for Both EV and ICE Vehicles".

 

In terms of chip safety and corresponding solutions, the M57 series fully complies with the global regulatory system, and its product design strictly follows functional safety and information security processes — all-dimensional safety to safeguard the safe and convenient travel experience of customers and users. Technically, the M57 accurately meets the overseas L2-level ADAS requirements, enhances the ASIL-B functional safety level and domestic and international information security standards. The full product line has passed the ISO/SAE 21434:2021 Automotive Cybersecurity Certification, building a full-lifecycle security moat from chips to toolchains. It adapts to overseas regulatory and supply chain needs, providing a solid foundation for automakers' global layout.

 

Leveraging the rich mass production experience accumulated in the past, the M57 is ready for application upon its launch and can be matched with a variety of mature ADAS solutions. For example, it supports an 8-megapixel front-view all-in-one machine and is compatible with 2-megapixel cameras, providing customers with an L2-level driving solution with an unrivaled intelligence-to-cost ratio. At the same time, the M57 can upward support the 5R5V park and drive integration domain controller solution, realizing functional upgrading and 360° safety protection. While improving performance, the corresponding solutions maintain continuity. With the support of Axera's complete hardware and software toolchains, it is estimated that the solution upgrade and mass production from M55 to M57 can be achieved in only 4.5 months.

 

Notably, the first mass-produced vehicle model based on the M57 chip has been designated for development and will be launched in Europe.

 

Launch of Global Strategy:

Rooted in China, Set Sail for the Global Market

At the launch event, Axera announced the full launch of its integrated multi-dimensional strategy of "Localization, Globalization, Scaling and Upgradation". Axera's automotive product family is built for the era of AI-defined automobiles, achieving complete coverage of high, medium and low-tier product matrix. At present, Axera has served numerous automakers, with accumulated vehicle shipments exceeding hundreds of thousands of units.

The M55H entered mass production immediately upon its launch; the M57 is ready for application upon its launch; the M76H solution for the mid-to-high tier market has received designations from automakers. The next-generation high-tier chips are also ready to launch — AxeraNeurons NPU adopts an all-new architecture, supporting end-to-end, VLM and other large models. The chip features a new-generation system architecture design to address numerous challenges such as high bandwidth, low latency and low power consumption, helping automakers and partners improve the overall vehicle intelligence level. Starting from ADAS, but not limited to ADAS, Axera's automotive chips continue to expand into more fields, empowering richer scenario applications and achieving large-scale mass production and vehicle deployment.

 

Axera is forming a market pattern of "dual circulation in domestic and international markets".

 

On the one hand, Rooted in China, Axera has joined hands with leading domestic algorithm providers to jointly develop and mass produce a variety of ADAS solutions. Axera's automotive chip products fully realize major L2 ADAS functions including AEB/ACC/LCC/TSR/TJA. The M55H has been applied on a large scale in multiple vehicle models and projects, and more mass-produced models in cooperation with other customers will be launched in the future.

 

On the other hand, Set Sail for the Global Market. Axera is working with global Tier 1 suppliers and algorithm providers to break through barriers to product globalization, build a global supply chain, and actively participate in the overseas projects of domestic and international OEMs.

 

 

Win-Win Cooperation with Two Strategic Partners

At the launch event, Axera reached cooperation with two industry-leading enterprises —

 

MAXIEYE: The two parties will develop ADAS solutions based on Axera's automotive chip platform, accelerate the mass production of L2+ functions, and jointly explore the global market.

 

STRADVISION: Deploy leading algorithms based on Axera's M57 chip platform, promote the global application of the two parties' core technologies, and empower the intelligent upgrading of overseas automakers.

Dr. Qiu Xiaoxin said: "Cooperating with ecological partners such as leading domestic and international Tier 1 suppliers and algorithm providers is the practice of Axera's philosophy of 'Assuring Customers, Empowering Users'. We will serve as a solid backing for our customers and users. At the same time, with long-term strategic resolve, we will firmly hold our position as a chip provider in the industry. We stand side by side with numerous developers, automotive Tier 1 suppliers, and hardware and software ecological partners to win the market together and promote ecological prosperity."

From left to right: Dr. Zhou Shengyan, Founder & CEO of MAXIEYE; Dr. Qiu Xiaoxin, Founder & Chairperson of Axera; Dr. Junhwan Kim, Founder & CEO of STRADVISION

 

Looking to the Future:

Being a Long-Term Value Provider in the Automotive Field

Based on the new starting point of 2025, Axera will continue to evolve in the field of automotive intelligence, remain committed to being a long-term value provider in the automotive field, adhere to the dual-drive of technological independence and globalization, and uphold the mission of "Inclusive AI, for a Better Life" to serve the world with high intelligence-to-cost ratio chips.

 

About Axera

Axera Semiconductor Co., Ltd. (Axera) was founded in May 2019, committed to building world-leading artificial intelligence perception and edge computing chips. With two self-developed core technologies — AxeraVision AI-ISP and AxeraNeurons Mixed-Precision NPU, Axera serves the markets of terminal computing, advanced driver assistance systems, edge computing and others. At present, Axera has completed the R&D and mass production of multiple generations of chip products. In the future, Axera will continue to uphold the mission of "Inclusive AI, for a Better Life" and the vision of "Building a world-class perception and computing platform", create products with superior intelligence-to-cost ratio, continuously promote the development and application of artificial intelligence technology, and create a better future hand in hand with partners.

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